Business Knowledge from Master’s to Keep Your Business Moving
Business knowledge is an important key to keep your business from stagnating. Ever feel like your business is getting stuck and confused about where to go? Don’t worry, you’re not alone. Many business people, both new and experienced, often experience this “stuck” phase. One solution that you can consider is to explore business knowledge through a Master of Business Administration program. With more in-depth business knowledge, you can find new strategies and the right direction to develop your business.
In this article, we will discuss how the Master of Business Administration program can help you grow your business and yourself, and why Telkom University is the right choice to make it all happen.
Why Does Business Get Stuck?
Before we discuss further about solutions from the Master of Business Administration, let’s first discuss why businesses can get stuck? There are several common reasons including:
- Lack of Innovation: The business world moves fast. If you don’t keep innovating, your product or service could lose out.
- Inappropriate Management: Inefficient management of finances, human resources, or operations can be a hindrance to growth.
- Not Understanding the Market: Failing to understand customer needs and wants can make your product unsellable.
- Lackluster Marketing Strategy: Have a good product but don’t know how to market it? It’s useless!
- Changes in the Business Environment: Pandemics, economic crises, or changing consumer trends can throw a business off course if it is not prepared to adapt.
- Knowledge Limitations: Sometimes, we need a broader perspective and business knowledge to see opportunities and overcome challenges.
If you feel that one or more of the above factors are present in your business, it may be time to increase your capacity through further education by diving directly into learning business knowledge.
Master of Business Administration Program
The Master of Business Administration (MBA) is a graduate program that equips students with the essential knowledge and skills to become business professionals. The program is designed to provide you with deeper perspectives, sharper analytical tools, and more comprehensive strategies to deal with the complexities of the modern business world.
In addition to offering an in-depth understanding of various aspects of business management, this study program also provides students with business knowledge. Therefore, graduates with this degree are able to think critically despite having to solve complex problems.
Concentration of Master of Business Administration Program
Master’s programs generally offer several concentration or specialization options. That way, students can get material that suits their interests but is still relevant to industry needs.
Here are some popular concentrations in the Master of Business Administration program.
1. Business Governance
The main focus of this specialization is the principles and practices of running a well-run company while remaining legally compliant and ethically mindful. Students will study topics such as:
- Corporate Governance
- Risk Management
- Compliance and Ethics
2. Strategic Leadership
As the name suggests, this specialization focuses on developing leadership skills. These skills are essential to guide an organization through strategic changes and challenges.
Some of the topics studied include:
- Leadership Theory and Practice
- Strategic Decision Making
- Corporate Social Responsibility
3. Start-Up Business Strategy
The next concentration focuses on the skills and insights that are essential for starting a new business and growing it. You will explore some of the following topics in this concentration:
- Growth Management
- Start-Up Funding
- Big Data Management & Analytics
4. Global Business Strategy
Through this specialization, you will be prepared to focus on international business strategy. Some of the topics include:
- Global Expansion Strategy
- Global Operations Management
- Global Market Analysis
Through the various concentrations available, the MBA program can meet students’ specific needs and career goals through business knowledge. By doing so, graduates have the skills and knowledge to succeed in the increasingly competitive global business world.
Examples of Application of Master of Business Administration in Practice
To make it clearer, let’s see how the knowledge from the Master of Business Administration can be applied in real life:
- Build a Solid Team:
With an understanding of HR management, you can create a positive work environment, motivate employees, and reduce turnover rates. - Develop New Products:
With a deep understanding of market research and consumer behavior analysis, you can create products or services that customers really need and like. This will reduce the risk of new product failure. - Marketing Budget Optimization:
You will no longer waste money on ineffective advertising. With solid marketing business knowledge, you can allocate your budget wisely to achieve maximum ROI (Return on Investment). - Business Expansion:
Want to open a new branch or enter the international market? The Master of Business Administration equips you with a well-thought-out expansion strategy, including analysis of risks and opportunities in new markets. - Overcoming Crisis:
When your business is hit by a crisis (for example, reputational issues or a drastic drop in sales), you have a strategic framework to formulate effective recovery measures.
Choosing the Best College for Master of Business Administration
If you are sure you want to take a Master of Business Administration, the next step is to choose the right campus. This is no small decision, as the quality of education will greatly affect the future of your business. Look for a campus that applies business science and has a good reputation, relevant curriculum, experienced lecturers, and supportive facilities.
In Indonesia, there are some of Indonesia’s best private universities that offer quality Master of Business Administration programs. One of them that you should consider is Telkom University. Telkom University or often called Tel-U is the best private university in Indonesia that has been accredited with excellence from BAN-PT. Telkom University by choosing an MBA program, can be a very promising choice to develop your business potential.
Ready to Take Your Business to the Next Level?
It’s time to take action! Find out more about the Master of Business Administration program at Telkom University and start your journey to become a more reliable and visionary businessperson. Visit the website Master of Business Administration or contact the new student admissions department now!
Master Registration
Registration for the Masters Program can be done through the Masters Selection Path which is opened specifically for the Masters (S2) level for both Tel-U and general alumni (Non Tel-U). The Masters selection path is opened in 2 intakes each year, namely Intake in February and September.
In addition to these selection paths, Telkom University also opens a special TelUtizen (Alumni) Masters program as well as a selection path for cooperation scholarships with various cooperation partners both government and other universities, for example in the Double Degree program.
Business Knowledge Gained from Master of Business Administration
Through the Master of Business Administration program, you will gain various business knowledge that can be directly applied in developing your business:
- Business Strategy: Learn how to formulate and implement effective business strategies.
- Human Resource Management: Managing teams effectively to achieve company goals.
- Business Finance: Understand the financial aspects of business decision-making.
- Strategic Marketing: Learn the right marketing techniques to attract and retain customers.
With this business knowledge, you can identify problems in your business and find the right solutions.
Conclusion
A successful business is not a fluke, but the result of careful planning, smart execution, and adaptability. In-depth business knowledge, especially those obtained from the Master of Business Administration program, will equip you with a strategic framework, sharp analytical skills, and an extensive professional network, and choosing the right college like Telkom University, you will be well equipped to face future business challenges.
Don’t hesitate to continue your study to the Master of Business Administration program at Telkom University. Gain the business knowledge and skills needed to grow your business.
REFERENCES:
- Telkom University. (2024, August 3). MBA at Telkom University: Curriculum, Concentration, and Advantages. Telutizen Story. https://smb.telkomuniversity.ac.id/cerita-telutizen/mba-di-telkom-university-kurikulum-konsentrasi-dan-keunggulannya/
- Telkom University. (n.d.). Telkom University – Best Private Campus in Indonesia. Accessed May 23, 2025, from https://telkomuniversity.ac.id/
- Telkom University. (n.d.). Master Program. Accessed May 23, 2025, from https://smb.telkomuniversity.ac.id/pascasarjana/
Tags: Master of Business Administration | Telkom University’s Master of Business Administration | Magister Administration Business
